This Super Bowl, Don’t Trust Celebrity Crypto Endorsements (Don’t Trust Yourself, Either)
But there’s no equivalent in crypto, despite some transparency efforts. Everything a project writes about itself, from information about founders to the goals of the project and even some financial data, can be completely made up. The people behind the worst projects actively avoid jurisdictions where they might face consequences for any of this, or simply conceal their identity. And as the recent Wonderland fiasco makes clear, if you only know a project’s team by their cute pseudonyms, you haven’t really done your research at all.