NFT game Guild of Guardians raises $5.3M, token sale oversubscribed 82X

Upcoming NFT based mobile role-playing game Guild of Guardians has sold out two tranches of its native token (GEMS) totaling $5.3 million.

The token sale, held on Coinlist on Nov. 30 was oversubscribed 82 times, with around 808,000 users registering. More than 10,700 new GEM holders from over 100 countries purchased a maximum of $500 worth of tokens. However users from Australian, the U.S.,Canada and China were prohibited from purchasing tokens amid mounting regulatory concerns.

GOG allocated 6% of the total 1 billion total tokens to the CoinList sale, while 63% of the supply will be distributed via community-driven events, activities, and core gameplay.

The play-to-earn game’s soft launch is planned for Q1 2022, with 400,000 users already pre-registered.

The game comes from Ukrainian developer Stepico games in partnership with Australian-based NFT layer 2 scaling solution Immutable X. Immutable X is the first layer 2 scaling solution for NFTs on Ethereum, and is backed by Galaxy Digital and Coinbase.

I’m super bullish on quality Aussie crypto projects and love to support them as I’m sure others do too so I hope the exclusion of Australians being able to invest in $IMX is just an error by @CoinList

— Nish Sequeira (@nishseq) August 26, 2021

Immutable’s Head of Marketing Nicholas Kelland said GOG is launching on mobile so that it’s accessible to most people.

“Not everyone has really robust gaming rigs and PCs and so on and so forth. So mobile was an easy choice for us.”

Just pretty damn cool, really

— GuildOfGuardians (@GuildOfGuardian) November 29, 2021

The success of GOG’s successful initial DEX offering (IDO) comes as play-to-earn gaming becoming increasingly popular. In GOG, every in-game asset that users own is a tradable and exchangeable NFT.

Related: New tribes of the Metaverse — Community-owned economies

“I think the concept of in-game asset ownership is a foregone conclusion. And it’s a matter of when, not if,” Kelland said, adding that “it goes back to the concept of the content creator economy and people, people basically owning this stuff that they deserve to own.”

This comes after the first Founder NFT sale in June, which raised $3 million in 24 hours. The second wave raised $5 million, and the third and final wave raised over $4 million.

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