In the crypto community, it’s a no-brainer that this digital paper trail amounts to a new form of “real” ownership. But if we accept that idea, we accept that the logic of digital markets will come to infiltrate the way we already live our lives online. Using the so-called “platform internet” isn’t always an investment, in an explicit monetary sense. Crypto can turn some of those passive efforts – scrolling, exploring, socializing – into financial transactions. What would it mean to live in a world where every single image, song, health record, Twitter “like” and blog post has a discrete token attached?